
The Meth Project, founded by businessman and Montana rancher Tom Siebel, is a 501(c)3 non-profit organization focused on developing statewide and regional Meth prevention campaigns. The Meth Project founded and currently manages the activities and creative direction of a number of statewide Meth prevention efforts, including the Montana Meth Project, the Arizona Meth Project, the Idaho Meth Project, the Illinois Meth Project, the Wyoming Meth Project, the Colorado Meth Project, and the Hawaii Meth Project. The Meth Project is funded by a grant from the Siebel Foundation.
The Idaho Meth Project has demonstrated significant results in changing attitudes towards Meth since its inception in January 2008 and was recently cited as a model prevention program for the nation by the White House Office of National Drug Control Policy. The Meth Project is working with states across the nation interested in replicating the program as part of their efforts to reduce the prevalence of methamphetamine use.
Recent survey data in Idaho demonstrates attitudes and behaviors toward Meth have changed since the campaign launched.
As of January 2008, Idaho was overwhelmed by methamphetamine abuse:
From January 2008 through January 2009, the Idaho Meth Project sustained a large-scale, statewide prevention campaign spanning TV, radio, billboards, newspapers and the Internet. This campaign included:
During this same period of time, the Idaho Meth Project also conducted over 400 community and school presentations throughout the state of Idaho.
Idaho Market Results since January 2008:
1Baseline Idaho Meth Use & Attitudes Survey
2Idaho Supreme Court
3Idaho Department of Health and Welfare
4, 5, 6 2009 Idaho Meth Use & Attitudes Survey