The research-based messaging campaign-which graphically portrays the ravages of Meth use through television, radio, billboards, and Internet ads-has gained nationwide attention for its uncompromising approach and demonstrated impact. The campaign's core message, "Not Even OnceŽ," speaks directly to the highly addictive nature of Meth.
TELEVISION
"You're going to see disturbing and even shocking images of what meth does to people. These public service spots don't sugar-coat it, because it's just that ugly. And Idahoans need to see and hear the truth about this drug."
Governor
C.L. "Butch" Otter
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